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CoreFour · Canvas 01Specimen

Align your business in 40 minutes

Move from scattered to strategic in under an hour — without burning out or selling out.

Total duration

40:00

4 lessons · 7–9 min

You leave holding this. One page. Filled in.

01

Purpose

One sentence that decides your week.

We help small studios get paid on time so they can keep making things.

9 min
02

Passion

Three things that give you energy. One that takes it.

Protect: designing, client calls, glazing days. Cut: manual invoicing.

8 min
03

People

Who actually moves this? Who have you been avoiding?

Inner: Rosa, Ben, the Thursday group. Reach out: Priya at the gallery.

9 min
04

Profit

One offer that fits. Three steps that make it real.

Offer: retainer studio support. Steps: price it, tell 5 clients, ship page.

8 min
$47one time · lifetime access · 7-day guarantee
Start the 40 minutes

Above: a completed canvas, with example answers.

AI-40 / §01 · The promise

Forty minutes, accounted for.

Not “about an hour.” Here is where every minute goes — four short lessons and the writing you do between them.

9Purpose
8Passion
9People
8Profit
6Your writing

34 min watching · 6 min writing

= 40 minutes, once.

AI-40 / §02 · The canvas

Four zones
on one sheet.

Each one is a lesson, a worksheet, and one decision you actually make before you move on.

019 min

Purpose

Purpose builder

Not a mission statement for a wall. A sentence short enough to hold in your head on a Tuesday, and specific enough that it rules something out.

You leave with

Write a one-sentence Purpose that guides weekly decisions.

On the canvas it looks like

We help small studios get paid on time so they can keep making things.

028 min

Passion

Passion audit

Audit the week you actually had, not the one you meant to have. Find the three parts of the work you would do anyway, and the one that quietly costs you the most.

You leave with

Protect 3 energizers; remove one workflow drainer.

On the canvas it looks like

Protect: designing, client calls, glazing days. Cut: manual invoicing.

039 min

People

People map

Map influence, not your address book — the handful of people whose attention genuinely changes your next quarter. Then write the message you have been putting off.

You leave with

Map the influence circle; send one strategic outreach.

On the canvas it looks like

Inner: Rosa, Ben, the Thursday group. Reach out: Priya at the gallery.

048 min

Profit

Profit snapshot

Hold your offers against the Purpose you just wrote. Keep the one that fits. Then name three steps small enough to start this week.

You leave with

Choose one aligned offer; plan three next steps.

On the canvas it looks like

Offer: retainer studio support. Steps: price it, tell 5 clients, ship page.

AI-40 / §03 · What you get

Four videos, four sheets,
one page you keep.

No modules to unlock. No drip. Everything is there the moment you enroll.

Delivered on enrollmentQty
  • 01video lessons7–9 minutes each, captioned4
  • 02fillable worksheetsin-browser, or download as PDF4
  • 03printable action planone page, black-and-white safe1
  • 04lifetime accessno renewal, no expiry, no second charge1

One-page action plan

01 PurposeWe help small studios get paid on time so they can keep making things.
02 PassionProtect: designing, client calls, glazing days. Cut: manual invoicing.
03 PeopleInner: Rosa, Ben, the Thursday group. Reach out: Priya at the gallery.
04 ProfitOffer: retainer studio support. Steps: price it, tell 5 clients, ship page.
Signed

The point is not the course.
It is the page.

Each worksheet writes into one zone. When the fourth is done, the four collapse into a single sheet you can print, pin up, and hold yourself to. It prints legibly in black and white, because that is the printer you actually have.

  • Fill it in on the page, or download it and write by hand.
  • Your answers stay on your canvas — come back any time.
  • One sheet of Letter or A4. No login needed to read it.

AI-40 / §04 · From people who did it

What forty minutes
actually changed.

Four students, in their own words. Nothing here has been tidied up.

  • I went into CoreFour feeling scattered — too many projects, too many priorities. In less than an hour, I had a one-page map that showed me exactly where I was out of alignment.
    Marina L.Entrepreneur & Coach
  • I didn't need another business book — I needed clarity. In 40 minutes, CoreFour helped me see exactly where I was spreading myself too thin.
    David K.Operations Manager
  • Running a shop, I was constantly busy but never felt like I was moving forward. This course gave me the reset I didn't know I needed.
    Ana R.Boutique Owner
  • English isn't my first language, but CoreFour was easy to follow and incredibly practical. I finished in one sitting and immediately sent the outreach message I'd been avoiding for months.
    Sanjay P.Freelance Designer

Taught by

Dan Jahn

The Iconic Leadership Coach

Creator of the Iconic Leadership Matrix

About the instructor

Twenty years launching and leading ventures across the arts, education, and technology — as CTO, CIO, and CSO, in the White House, in boardrooms, and in startups on four continents.

Books

  • Leading with Impact: Mastering the Eight Traits of Iconic Leaders
  • The Human Algorithm: Creative Leadership in the AI Era

Enrollment

$47USD
once

One price. No second page.

  • One price. $47, once.
  • No upsells after checkout.
  • No fake discounts or countdown timers.
  • No subscription, no renewal.
  • Your local currency at checkout.
  • Refund within 7 days, by email.
Enroll and start now

Instant access · Your local currency at checkout

7 days

Take the course. If it doesn’t create clarity and momentum, email us within 7 days for a full refund. No form to fill in, no reason to give.

Also true

This is the same course, at the same price, as the one listed on CoreFour Academy. This site just gets you to it faster.

AI-40 / §05 · Before you decide

Reasonable questions.

The things people actually ask before they hand over $47.

Still not sure?

Write to us before you buy. A person reads it, and you will get a straight answer about whether this is the right forty minutes for you.

hello@corefour.academy

And if the answer turns out to be no after you have taken it — that is what the 7-day refund is for.

  • 01How long will this really take?

    About 40 minutes end to end. Four videos of 7–9 minutes each, and you can pause any of them. Most people do it in one sitting; nothing breaks if you don't.

  • 02Do I need any tools or software?

    A browser, a calendar or planner, and a willingness to reflect. The worksheets fill in on the page, and you can download them as PDFs if you'd rather write by hand.

  • 03Is this substantive, or is it fluff?

    Every module maps to real business decisions. No busy work — only what moves the needle. You finish holding a filled-in one-page plan, not a certificate.

  • 04When does it start?

    Now. It's evergreen — you get access the moment you enroll. No cohorts, no waitlist, no start date to wait for.

  • 05What if it doesn't work for me?

    Take the course. If it doesn't create clarity and momentum, email us within 7 days for a full refund. No forms, no conditions.

  • 06Is this the same course that's on CoreFour Academy?

    Yes — same course, same price, same instructor. This site exists so you can get to it without wading through a catalog. Buying here gives you lifetime access to it.

Your canvas · blank

Forty minutes from now, this is filled in.

01 Purpose
02 Passion
03 People
04 Profit
Start the 40 minutes · $47

7-day guarantee · lifetime access · no upsells